As a 28-year adult-beverage industry veteran, Seth spent over 15 years working across all aspects of sales and marketing for the Diageo Beer business, where he finished as the National Director of Quality for Guinness. Since leaving Diageo in 2012, Seth has led the commercial aspects of multiple Southeastern craft powerhouses including Sweetwater Brewing, Creature Comforts Brewing Co., IndieBrew, and presently co-founded BevStrategy working within all areas of the Adult Beverage Category.