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Brand Support

These guidelines and resources will help you tell Giving Kitchen’s story accurately and consistently.

We believe that awareness is the first step toward connection—and connection is everything when someone is navigating a crisis. That’s why we’ve created a collection of ready-to-use marketing resources for our partners who want to help get the word out about Giving Kitchen.

Whether you’re a media outlet sharing our story, a restaurant group looking to support your team, or an industry partner who wants to amplify our mission, you’ll find everything you need right here. From logos and brand guidelines to downloadable flyers, posters, and social media graphics, these materials make it easy to let food and beverage workers know that help is available when they need it most.

Browse the resources below and take what you need—because when we work together, we can meet every crisis with compassion and care.

Need something specific or have questions about using these materials? We’re always here to help—just reach out.

Terminology

Please use the following language when talking about Giving Kitchen’s mission and work.

About Giving Kitchen: Giving Kitchen (GK) is a nonprofit organization that provides emergency assistance to food service workers through financial support and a network of community resources. Their goal is to create a food service community in which crises are met with compassion and care. Giving Kitchen is a James Beard Humanitarian of the Year award winner and one of Fast Company’s 2022 Brands That Matter. Since its inception, GK has served over 40,000 food service workers and awarded over $17 million in financial assistance. For more about Giving Kitchen, visit givingkitchen.org and follow @givingkitchen on Facebook, Instagram, LinkedIn and TikTok.

How to Talk about Giving Kitchen:

  • GK’s tagline: “We are Giving Kitchen and we help food service workers.”
  • GK has two programs: Financial Assistance and Stability Network. Learn more about our programs and how to talk about them here.
  • GK serves “food service workers,” which includes restaurant, catering, concessions, food truck, cafeteria, and bar + taproom workers.
  • Always use “Giving Kitchen (GK)” before using only “GK” to refer to the organization.
  • Don’t use “the” in front of Giving Kitchen unless referring to another noun. (i.e. “They walked over to Giving Kitchen to ask for help.” vs. “They walked over to ask the Giving Kitchen team for help.“)
  • Use GK as an acronym, not TGK.

Logos

The primary GK logo comes in two different lockups: center arched and left aligned. Usage of these logos should depend on application and layout. However, the left aligned logo should be prioritized when possible.

Giving Kitchen logo usage examples

Clear Space

Giving Kitchen’s logo should always have ample clear space in all contexts. The diagram below shows the minimum amount of buffer that should surround the primary logo. This margin is represented by the height of letters in “GIVING.”

Scaling

Scaling of the GK logos have no predetermined sizes. Each application should welcome plenty of negative space to give the logos enough breathing room. There is no maximum size for logos, but minimum sizes are 75 px wide for digital applications and 0.4” wide for print applications.

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Giving Kitchen Logos

1 file(s) 2.52 MB
Download

Flyers, Posters & Other Printables

Your team deserves to know that support is just a reach away when life gets tough. Download these flyers and posters to hang in your break room, by the time clock, or anywhere your crew gathers.

Because sometimes the hardest part of asking for help is knowing it exists—and you can be the one to bridge that gap.

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Ask For Help Flyer

1 file(s) 528.30 KB
Download
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Back-Of-House Flyer

1 file(s) 1.16 MB
Download
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About Dining With Gratitude Flyer

1 file(s) 965.46 KB
Download

Social Media Assets

Grab these ready-to-post graphics and captions to spread the word on your social channels, or use our customizable templates to make them your own.

However you choose to share, you’re helping a fellow industry worker discover that support is within reach when they need it most.

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Ready-Made Social Posts

1 file(s) 12.00 KB
Download
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Customizable Social Media Post Assets

1 file(s) 1.20 MB
Download

Videos

These videos capture the heart of Giving Kitchen—real stories of resilience and the caring community that rallies around food and beverage workers during their toughest moments.

Use them as-is or pull from our b-roll collection to create something uniquely yours that speaks to your audience.

Origin Story (3:01)

What started with just a group of friends — a community showing up to take care of one of our own — is now helping food service workers across the country find stability during the hardest moments of their lives.

Justin Supports Giving Kitchen for Supporting Him (2:10)

Justin received financial assistance from Giving Kitchen following an injury caused by a sever illness when he was working as a shift manager at a coffee shop. Now he owns his own shop and gives back to Giving Kitchen so that other food service workers can receive the same support he had.

Kelly finds support from Giving Kitchen during her battle with cancer (2:39)

When you support Giving Kitchen you are supporting a community where each crisis is met with compassion and care for food service workers like Kelly, a long-standing server, who just finished her chemo for lymphoma, and is on a two-year treatment program aimed at prolonging remission.

Giving Kitchen B-Roll

A selection of b-roll footage of food service workers in kitchens, behind registers and other industry settings.

Wallpapers

Brighten your screen with a daily reminder that you’re part of something meaningful—a community that shows up for food and beverage workers when times get tough.

Download these wallpapers for your phone or desktop and keep the spirit of compassion and care close. Use them as a tool to quickly share GK with food service workers you meet or to remind you that together, we are Giving Kitchen and we help food service workers.

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Giving Kitchen Wallpapers

1 file(s) 16.76 MB
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Executive Bios

Get to know the passionate leaders who guide Giving Kitchen’s work every day—their stories, their dedication, and their commitment to showing up for our industry’s workers.

Download executive bios and headshots here to help introduce our team in your coverage or partnership materials.

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Jen Hidinger-Kendrick Bio & Headshot

1 file(s) 7.53 MB
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Allison Padilla-Goodman Bio & Headshot

1 file(s) 5.46 MB
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Media Inquiries

Please submit all media inquiries through the form on our Contact Us page, making sure to select “Media Inquiry” as the topic.

Stories arrow

Hear why our clients and supporters trust Giving Kitchen to support the food service industry.
Our Impact arrow

View our annual and quarterly impact reports as well as key stats about how we’ve helped food service workers.

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