Valerie Failla embodies the success story of a scrappy New Yorker turned PR pro with a passion for food, fashion, the arts, and the modern South. Valerie secured a degree in advertising and communications and later a degree in cosmetic and fragrance science and marketing from the Fashion Institute of Technology. Her years working at two, global public relations agencies in New York City connected her with heavy-hitting clients including Procter & Gamble’s Pantene, Max Factor, Bain de Soleil, Olay, Gillette’s MACH3, Hugo Boss, Old Navy, M&M’s and numerous other lifestyle clients, celebrities, and authors.
She’s also worked on publicity and event campaigns for Atlanta area brands such as Hawkers Asian Street Food, Fado Irish Pub, Perennial Properties, Taste of Atlanta, Atlanta Magazine, Halidom Eatery, Chattahoochee Food Works, Electric Hospitality, legacy brand Midtown Bowl, American Deli franchise, Trick 3D animation, and a slew more.
Valerie was instrumental in catapulting Chef Ford Fry’s brand, Rocket Farm Restaurants, from one restaurant to over one dozen additional restaurants in multiple states and oversaw a five-person earned media and events team.
Today Valerie is the founding force behind self-started Via Failla Marketing, based in Atlanta where she resides with her husband and their three daughters.