{"id":6462,"date":"2025-10-01T19:06:57","date_gmt":"2025-10-01T19:06:57","guid":{"rendered":"https:\/\/givingkitchen.org\/?post_type=board-member&p=6462"},"modified":"2025-10-01T19:06:57","modified_gmt":"2025-10-01T19:06:57","slug":"joel-morales","status":"publish","type":"board-member","link":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/","title":{"rendered":"Joel Morales"},"content":{"rendered":"

Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management, driving awareness, guest engagement, and long-term value across a growing portfolio of branded and independent hospitality assets. With over 25 years of experience in lifestyle, luxury, and experiential marketing, Joel specializes in building brands that connect emotionally and perform commercially. Under his leadership, Castlerock\u2019s marketing team has earned recognition for its award-winning digital campaigns, sold-out rooftop music series, and high-impact partnership strategies.<\/p>\n

Joel\u2019s approach blends creative storytelling with data-driven strategy, resulting in tailored programs that resonate across audiences\u2014from local communities to global travelers. Prior to joining Castlerock, he served as CEO of the Chicago-based marketing agency ext.54, leading integrated campaigns for major clients including Samsung, Magnolia Bakery, Cond\u00e9 Nast Traveler, AllSaints, and Lollapalooza.<\/p>\n

His background also includes senior marketing roles with Sage Hospitality, The James Hotel, and W Hotels. He has rebranded hospitality concepts internationally, produced multi-city fundraising tours for nonprofits like Common Threads, and developed programming that builds community while elevating the guest experience.<\/p>\n

Joel holds a master\u2019s degree in brand management and a bachelor\u2019s degree in studio art. He has taught marketing at Loyola University Chicago and served on nonprofit boards focused on food equity and local entrepreneurship. He lives in Nashville with his husband and growing family of two dogs, 6 chickens, and colony of bees<\/p>\n","protected":false},"excerpt":{"rendered":"

Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.<\/p>\n","protected":false},"featured_media":6463,"template":"","member-category":[171],"class_list":["post-6462","board-member","type-board-member","status-publish","has-post-thumbnail","hentry","member-category-tn-community-engagement-council"],"acf":[],"yoast_head":"\nJoel Morales - Giving Kitchen<\/title>\n<meta name=\"description\" content=\"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joel Morales - Giving Kitchen\" \/>\n<meta property=\"og:description\" content=\"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/\" \/>\n<meta property=\"og:site_name\" content=\"Giving Kitchen\" \/>\n<meta property=\"og:image\" content=\"https:\/\/givingkitchen.org\/wp-content\/uploads\/2025\/10\/Joel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"733\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/\",\"url\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/\",\"name\":\"Joel Morales - Giving Kitchen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/givingkitchen.org\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Joel.jpg\",\"datePublished\":\"2025-10-01T19:06:57+00:00\",\"description\":\"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/givingkitchen.org\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Joel.jpg\",\"contentUrl\":\"https:\\\/\\\/givingkitchen.org\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Joel.jpg\",\"width\":733,\"height\":733,\"caption\":\"Joel Morales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/board-members\\\/joel-morales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joel Morales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/\",\"name\":\"Giving Kitchen\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/givingkitchen.org\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joel Morales - Giving Kitchen","description":"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/","og_locale":"es_ES","og_type":"article","og_title":"Joel Morales - Giving Kitchen","og_description":"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.","og_url":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/","og_site_name":"Giving Kitchen","og_image":[{"width":733,"height":733,"url":"https:\/\/givingkitchen.org\/wp-content\/uploads\/2025\/10\/Joel.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/","url":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/","name":"Joel Morales - Giving Kitchen","isPartOf":{"@id":"https:\/\/givingkitchen.org\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/#primaryimage"},"image":{"@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/#primaryimage"},"thumbnailUrl":"https:\/\/givingkitchen.org\/wp-content\/uploads\/2025\/10\/Joel.jpg","datePublished":"2025-10-01T19:06:57+00:00","description":"Joel Morales leads all marketing, branding, and communications for Castlerock Asset Management.","breadcrumb":{"@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/#primaryimage","url":"https:\/\/givingkitchen.org\/wp-content\/uploads\/2025\/10\/Joel.jpg","contentUrl":"https:\/\/givingkitchen.org\/wp-content\/uploads\/2025\/10\/Joel.jpg","width":733,"height":733,"caption":"Joel Morales"},{"@type":"BreadcrumbList","@id":"https:\/\/givingkitchen.org\/es\/board-members\/joel-morales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/givingkitchen.org\/es\/"},{"@type":"ListItem","position":2,"name":"Joel Morales"}]},{"@type":"WebSite","@id":"https:\/\/givingkitchen.org\/es\/#website","url":"https:\/\/givingkitchen.org\/es\/","name":"Giving Kitchen","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/givingkitchen.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/board-member\/6462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/board-member"}],"about":[{"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/types\/board-member"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/media\/6463"}],"wp:attachment":[{"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/media?parent=6462"}],"wp:term":[{"taxonomy":"member-category","embeddable":true,"href":"https:\/\/givingkitchen.org\/es\/wp-json\/wp\/v2\/member-category?post=6462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}