Julie Wade leads the marketing strategy for Taziki’s Mediterranean Café, a 100+-unit elevated fast-casual brand based in Birmingham, AL. As the Head of Marketing since 2000, she has played an integral role in building the brand’s identity, customer experience, and omni-channel campaigns. Julie is especially focused on growing catering sales, positioning Taziki’s as a go-to for fresh, modern Mediterranean meals at gatherings and events.
Under her marketing leadership, Taziki’s has expanded its footprint and strengthened its brand presence across the Southeast and forged into new territory in the midwest and Great Lakes, leveraging local marketing, digital innovation, and community engagement.
Before joining Taziki’s, Julie held marketing leadership roles at Yogurt Mountain, Huddle House, and a major Blockbuster Video franchisee, where she drove product launches, franchise relations, and field marketing. She also brings entrepreneurial depth as the founder of Retail Connections Consulting and Vestrain Consulting, advising brands on retail strategy and brand development.
Julie is known for her ability to connect the dots between brand vision and customer behavior, always with a focus on measurable results. Her passion for hospitality, storytelling, and data-driven growth continues to guide her work in shaping the future of fast casual dining.